WHO WE ARE
Where did we come from, who are we at our core and what do we hope to achieve? These are some of the questions we are trying to answer in this section. We invite you to browse through our rich history, mission and core values that have translated to what we are promising we will do for all LA residents.
The City of Los Angeles established the Community Development Department (CDD) in 1976 to implement human services, housing and community programs funded by the Community Development Block Grant. In 1990, the Housing Preservation and Production Department (HPPD) was created as a spin‐off from CDD and took over the oversight of CDD’s housing programs including rent stabilization, homeowner rehab loans and asset management, to name a few. HPPD changed its name to the Los Angeles Housing Department (LAHD) in 1993 and worked with CDD to respond to the City’s recovery efforts after the 1992 Civil Unrest and the 1994 Northridge Earthquake.
CDD launched the FamilySource System in 2009 – a one‐stop shop for service delivery under Community Development and Community Services Block Grant programs that became a model for residents getting various human services programs into a unified system. Between 2009 and 2013, LAHD and CDD continued to collaborate on various programs and implementing the Consolidated Plan.
In 2012, responding to a statewide budget deficit due to the Great Recession, the State of California ended the legal authority for redevelopment activities, resulting in the closure of the Community Redevelopment Agency of Los Angeles (CRA/LA). The City transferred CRA/LA’s housing assets to the LAHD. Subsequently, the City split up the Community Development Department, created the Economic and Workforce Development Department and transferred CDD’s community development functions to LAHD, which was renamed the Los Angeles Housing + Community Investment Department (HCIDLA) in mid-2013.
Our mission is to promote livable and prosperous communities through the development and preservation of decent, safe, and affordable housing, neighborhood investment and social services.
The logo represents HCIDLA’s expanded mission. The letters “H” and “CID” are in graphic form, with the letters in modern and cutting edge shapes, representing our entrepreneurial spirit. If you take a closer look at the silhouette inside the letter “H,” you will see a palm tree that is an iconic symbol of our beautiful city of Los Angeles. The family represents integration of CDD’s community/family services and the pony-tailed biker speaks to our emphasis on sustainability and transportation. Both the family and biker are bridging over to many more opportunities, which is what we strive to provide. The words housing and community are in bold to emphasize both equally. The “+” in the name represents that it’s more than just about housing.
Core values represent who we are and run through everything we do, like the DNA of our organization. Core values remain constant over time.
We aim to give a good first impression, think from the perspective of our customers and be reliable and consistent.
2. Equitable and balanced
We act as a neutral party, arbitrating conflicts among different interests.
We give more than a simple yes or no answer and give our customers resources to solve their issues to get at the root problem
We let stakeholders know we are committed and are ready to listen. We also make sure stakeholders feel heard.
5. Innovative and Forward‐thinking
We find creative ways of making a difference by developing new, entrepreneurial processes and creating an environment where thinking outside the box to solve problems is encouraged.
We uphold the confidence the public has in us to serve their interests and respect the rules and regulations of our roles. We are transparent and acknowledge the trust the public has in us to use public funds.
Our brand promises are commitments to our stakeholders and are based on our core values and mission statement. Following are our six brand promises:
- We promise to wisely invest resources in programs, services and partner developments that provide a social return that improves the community, housing and the quality of life for the people of Los Angeles
- We promise to be a resource and provide expertise and insights on the technical issues of creating more livable communities
- We promise to be an advocate and ambassador for making Los Angeles a livable place for all residents; at the same time taking a fair and balanced approach to resolving competing interests among stakeholders as we pursue that goal
- We promise to act with integrity and transparency
- We promise to be customer‐focused and strive to make our programs user friendly
- We promise to be innovative and forward thinking in our approach to addressing issues to help solve problems that are complex and need new ways of thinking